What are the best practices for email list hygiene?
What are the best practices for email list hygiene?
Blog Article
Having a clean and fresh list of email addresses is a core part of running successful email marketing campaigns. Email list hygiene refers to the process of maintaining your subscriber list to eliminate any invalid, inoperative, or cold contact. This helps drive better deliverability, ensures good results in terms of engagement, and protects your sender reputation. Here is a rundown on best practices of email list hygiene.
Why is Email List Hygiene Important?
Before exploring the practices, it is important to understand why email list hygiene is necessary:
Good Deliverability: A clean list reduces possibilities of emails bouncing back because these incidents will adversely affect your sender reputation.
Increased Engagement Rates:
Sending emails to people who are interested in your subscriptions increases the possibilities of increased open and click-through rates.
Compliance: Keeping your list clean assures partial compliance with regulations such as GDPR and CAN-SPAM, which require you Bulk Email Data to honor opt-out requests.
Best Practices to Keep your Email List Clean 1. Run a Cleanup Periodically Conduct a periodic cleaning session. Remove people who are less active or not even opening your emails from the subscriber list. Typically, all those contacts who have not opened any of your emails for the last six months or a year should be removed based on relevance and responsiveness.
2. Double Opt-In
Employ a double opt-in process; this way, subscribers will confirm interest in your emails. This helps in attaining more authentic subscribers and also reduces the possibility of spam complaints.
3. Track Engagement Metrics
Pay attention to key engagement metrics such as open rates, click-through rates, and bounce rates. If engagement is low, then that might be a good indicator that it's time to revisit your list. You can segment subscribers in separate lists based on engagement levels to enable more targeted campaigns.
4. Make Unsubscribing Easy
Make it easier for subscribers to unsubscribe so that they can get off from your list without any problem. It will not only save you from any legal complication but help you keep better brand reputation in the market as well. An easy opt-out often lowers the chances that the recipients will report your email as spam.